Chapter 10: AI Tools for Business, Marketing, and Management
Abstract: AI tools for business, marketing, and management automate tasks, personalize customer experiences, optimize campaigns, and provide data-driven insights , with popular examples including ChatGPT/Claude for content, HubSpot/Salesforce for CRM/automation, Semrush/SurferSEO for SEO, Canva/Jasper for creation, and Zapier for workflow integration, transforming operations from customer service to strategy. For Business & Management (Operations/CRM/BI) HubSpot AI / Salesforce Einstein: Integrated AI for CRM, sales automation, lead management, and personalized customer journeys. Zapier : Automates workflows by connecting different business apps. ThoughtSpot / Tableau / Power BI: AI-powered business intelligence (BI) for data analysis and visualization. Slack / Microsoft Teams (with AI): Enhances internal communication, meeting summaries, and task management. ...