Chapter 2: User Research and Analysis in UI / UX
2.1 Introduction User research is the foundation of successful UI/UX design. It helps designers understand users’ needs, behaviors, preferences, and pain points, ensuring that digital products align with real-world expectations. Without proper research, designers may create interfaces that look good but fail to solve users’ actual problems. This chapter explores the importance of user research and the methods used to gather valuable insights. It also discusses persona development and data analysis techniques that help in making informed design decisions. 2.2 Understanding User Needs and Goals 2.2.1 Why Understanding Users is Important Every successful digital product is built around the end users. Understanding user needs and goals ensures that: The product solves real problems. The interface is intuitive and easy to use. Users have a positive and engaging experience. When designers do not understand users, they risk creating products that are confusing, frustra...