Chapter 5: Visual Design Principles
5.1 Introduction Visual design plays a crucial role in creating engaging, aesthetically pleasing, and effective digital and print materials. Whether designing a website, a presentation, or a printed document, understanding key design principles helps ensure clarity, usability, and impact. This chapter explores four essential aspects of visual design: Typography, Color Theory, Layout and Composition, and Iconography. 5.2 Typography Typography refers to the style, arrangement, and appearance of text. It influences readability, user experience, and brand identity. The right typography enhances communication by organizing information effectively and making content visually appealing. 5.2.1 Font Choice Fonts set the tone of a design. Selecting appropriate fonts depends on the purpose and audience of the design. Fonts are categorized into the following types: Serif Fonts – These fonts (e.g., Times New Roman, Georgia) have small strokes at the end of letters. They are comm...