Social Media Analytics: Why the Importance is Growing Everyday?
Abstract Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions. Social media analytics can improve a marketing team's ability to understand what social media strategies are working and which ones aren't as effective. However, the analytical results can also provide insight that can be useful for making business decisions about other important aspects of the business not necessarily directly related to the marketing campaigns. Keywords Social Media Analytics, Networks, Actions, Hyperlinks, Mobile, Location, and Search Engines. Learning Outcomes After undergoing this article you will be able to understand the following 1. What is Social Media Analytics? 2. What is the Importance of Social Media Analytics? 3. What's the Benefits of social media analytics? 4. Conclusions 5. FAQs References 1. What is Social Media Analytics? In this era of social me