Chapter 21: XR in Retail, E-commerce, and Customer Experience
Abstract: Extended Reality (XR) in retail and e-commerce uses AR/VR/MR to create immersive, interactive shopping, letting customers virtually try on clothes , see furniture in their homes, and explore products in 3D, boosting engagement, increasing conversions, and lowering returns by bridging the digital-physical gap . It transforms online/in-store experiences, offering personalized journeys, detailed product visualization, better service, and data-rich analytics for understanding shopper behavior. Key Applications in Retail & E-commerce Virtual Try-On (AR): Customers use their phone cameras to see how clothes, makeup, glasses, or accessories look on them, reducing uncertainty. Room Visualization (AR/MR): Visualize furniture, decor, or even art in your own space before buying. Immersive Store Experiences (VR/MR): Create virtual stores or interactive displays where users can explore products as if physically present, enhan...