Marketing in AI Age: How Artificial Intelligence Influencing the Behaviour of People the Way They Think, Act, and Decide?
Abstract The Contemporary marketing has begun to experiment with modern, cutting-edge technologies, such as AI, deploying them in mainstream operations to ensure accelerated success. AI has seeped into our lives in a way that it is almost impossible for us to imagine a world without it. Most of the popular products that you use today have AI systems powering them. The business in question might not even be a technology company, but many of its functions like customer service, operations, etc., could be enabled by AI systems. Naturally, marketers are not ones to let go of leveraging technology, which is why you will find AI systems helping them across each stage of the customer journey. Keywords AI in Marketing, Decision Making, Product Launching, AI Systems, Customer Journey Learning Outcomes After undergoing this article you will be able to understand the following 1. What's exactly meaning of Artificial Intelligence in Marketing? 2. What's the signi