Chapter 11: Intercultural Communication
11.1 Introduction to Intercultural Communication Intercultural communication refers to the process of exchanging messages between individuals from different cultural backgrounds. In the context of business, effective intercultural communication is essential for global collaboration, negotiations, leadership, and teamwork. Understanding and adapting to cultural differences can prevent misunderstandings, enhance relationships, and improve business outcomes. 11.2 Understanding Cultural Nuances in Business Communication Cultural nuances play a significant role in shaping communication styles, preferences, and interpretations. Key cultural dimensions influence business communication, including: 11.2.1 High-Context vs. Low-Context Cultures High-context cultures (e.g., Japan, China, and India) rely on implicit communication, body language, and shared experiences. Business messages often require interpretation beyond words. Low-context cultures (e.g., the U...