Chapter 6: Usability Testing and Evaluation in UI / UX
6.1 Introduction Usability testing is a crucial phase in the design and development of any product, software, or system. It ensures that the product is intuitive, efficient, and meets user expectations. By evaluating usability, organizations can identify issues that hinder user experience and iteratively refine the design for better functionality and satisfaction. This chapter discusses various usability testing methodologies, methods for identifying usability issues, and the iterative design process that ensures continuous improvement. 6.2 Testing Methodologies Usability testing methodologies help assess how users interact with a product and identify areas for improvement. Some of the key methodologies include heuristic analysis and A/B testing. 6.2.1 Heuristic Analysis Heuristic analysis (or heuristic evaluation) is an expert-driven usability inspection method used to identify usability issues in a product. It involves usability experts evaluating a product against ...