Chapter 13: XR in Retail, Marketing, and Consumer Experiences
Abstract: XR ( Augmented/Virtual/Mixed Reality ) is revolutionizing retail & marketing by offering immersive, personalized experiences, letting customers virtually try products (AR), explore stores (VR), boosting engagement, reducing returns, bridging online/offline gaps, and creating deeper brand connections, fueled by AI for tailored content, leading to higher loyalty and sales . In Retail: Virtual Try-Ons: Customers use AR to see how clothes, makeup, or furniture look on them or in their space before buying. Immersive Store Experiences: VR allows for virtual store tours and interactive product demonstrations, enhancing the online shopping journey. Omnichannel Seamlessness: XR bridges physical and digital retail, creating consistent experiences across platforms. Personalization: AI-driven XR provides tailored recommendations and content, increasing satisfaction. In Marketing: Immersive Advertising: Brands use XR for int...