Chapter 22: XR in Tourism, Travel, and Hospitality
Abstract: XR (Extended Reality - VR/AR/MR) is transforming tourism, travel, and hospitality by offering immersive virtual tours (pre-trip inspiration), augmented reality (AR) for on-site guidance with historical overlays or translations, and mixed reality (MR) blending digital info with physical spaces, enhancing planning, exploration, and training for staff, boosting engagement, accessibility, and revenue while promoting sustainable tourism by reducing physical travel needs . Applications in Tourism & Travel: Virtual Exploration: VR allows users to experience destinations (cities, reefs, landmarks) from home, sparking wanderlust and aiding planning. AR Cultural Guides: Point phones at landmarks to see historical info, 3D reconstructions, or re-enactments, deepening engagement. Personalized Itineraries: AR apps help travelers customize trips based on interests like art or food. Immersive Marketing: 3D web exper...