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Abstract: Extended Reality (XR) in retail and e-commerce  uses AR/VR/MR to create immersive, interactive shopping, letting customers  virtually try on clothes , see furniture in their homes, and explore products in 3D, boosting engagement, increasing conversions, and lowering returns by bridging the digital-physical gap . It transforms online/in-store experiences, offering personalized journeys, detailed product visualization, better service, and data-rich analytics for understanding shopper behavior.   Key Applications in Retail & E-commerce Virtual Try-On (AR):  Customers use their phone cameras to see how clothes, makeup, glasses, or accessories look on them, reducing uncertainty. Room Visualization  (AR/MR):  Visualize furniture, decor, or even art in your own space before buying. Immersive Store Experiences  (VR/MR):  Create virtual stores or interactive displays where users can explore products as if physically present, enhan...

Abstract: XR ( Augmented/Virtual/Mixed Reality ) is revolutionizing retail & marketing by  offering immersive, personalized experiences, letting customers virtually try products (AR), explore stores (VR), boosting engagement, reducing returns, bridging online/offline gaps, and creating deeper brand connections, fueled by AI for tailored content, leading to higher loyalty and sales .   In Retail: Virtual Try-Ons:  Customers use AR to see how clothes, makeup, or furniture look on them or in their space before buying. Immersive Store Experiences:  VR allows for virtual store tours and interactive product demonstrations, enhancing the online shopping journey. Omnichannel Seamlessness:  XR bridges physical and digital retail, creating consistent experiences across platforms. Personalization:  AI-driven XR provides tailored recommendations and content, increasing satisfaction.   In Marketing: Immersive Advertising:  Brands use XR for int...