Chapter 28: XR in Entertainment, Media, and Content Creation
Abstract: Extended Reality (XR) is revolutionizing the entertainment, media, and content creation industries by enabling highly immersive and interactive experiences that blend or replace the physical and digital worlds. This umbrella term encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Applications in Entertainment and Media XR is fundamentally changing how audiences consume content and engage with entertainment. Immersive Gaming : The gaming industry is a primary driver of XR adoption, with VR headsets like the Meta Quest and AR games like Pokémon GO offering deeply engaging, 3D experiences that were previously impossible. Live Events and Concerts : XR enhances live performances by adding dynamic visual effects and virtual elements to physical stages (as seen at the MTV VMAs or the Eurovision Song Contest) or by creating entirely virtual concerts within platforms like Fortnite . Interactive...