“Sound strategy starts with having the right goal,” says Michael Eugene Porter, a renowned American academic and business strategist. Despite clear goals, the admission strategy for schools is a little complex as it involves educating, engaging, and influencing parents and students at multiple touchpoints.
The prevailing situation has impacted schools and colleges the most. However, there is an upside. While distance is no longer a constraint for students to enroll in a course, it shouldn’t be for colleges either. The right approach can encourage students from different geographies to consider your school and boost admissions. How?
Improvement, Admission, Process, Enrollment, Motivation, Support System, Counseling
1. What's the Admission process in India in HEI?
The admission process for higher education institutions in India varies depending on the type of institution and the program to which the student is applying. For most undergraduate and postgraduate programs, admission is based on merit and entrance exam scores.
India has one of the largest higher education systems in the world that stands second in terms of the higher education network. The term ‘higher education’ with respect to India denotes the tertiary level education that is imparted after 12 years of schooling (10 years of primary education and 2 years of secondary education).
The entire higher education ecosystem in India comprises around 1000+ universities and 42,000+ colleges imparting exceptional education. All these institutions fall under the purview of the Ministry of Education.
Over the years with the combined efforts of public and private players, Indian higher education has grown impressively. The top-notch learning methodology opted in Indian institutes lets the students expand their visualizing ability and encourages them to think out of the box....
The courses offered in Indian higher education institutions can be generally classified into two categories:
STEM Courses - STEM is a broad term that stands for Science, Technology, Engineering and Mathematics and it encompasses all the courses providing education in these disciplines. Instead of teaching the four disciplines separately, the purpose of STEM courses involves cohesive learning and it focuses on the practical application of the subjects. Effective education in STEM courses is not limited to theoretical learning but extends to experimental and research-based learning too. The well-equipped laboratories of Indian institutes enable the same and help the students to inculcate innovative, problem-solving and competent skills.
Non- STEM Courses - The courses offered in disciplines such as Commerce, Arts, Business Management, Humanities, and Social Affairs are termed non-STEM courses. Yet again, the Indian institutions are well equipped to provide education in these disciplines wherein the students can gain expertise in the subject of their choice. Non-STEM majors like humanities open a wide range of career opportunities where the skills, knowledge and deeper understanding are made applicable. Similarly, education, accounting, marketing, English, journalism, language studies, etc degrees all have plenty of uses for various professions. A few examples for career options under non-STEM courses include counselors, education administrators, teachers, clinical psychologists, art or creative director, etc.
The admission process in India particularly in HEI is as follows
1. Register in the desired program
2. Plan your Budget
3. Submit your application
4. Check results and Visa approval ( if applicable)
5. Prepare for Departure and to take admission
2. What are the means and ways of improving the admission process?
Admission process means the process or act in terms of which it is determined whether or not a prospective applicant should be allowed to register for the proposed academic programme, bearing in mind the suitability of the applicant.
The process of applying for higher education admission can be an overwhelming experience for many students. With the increasing competitiveness of universities and colleges, it is essential to have a strong admission strategy to improve your chances of getting accepted.
In this regard, students frequently consider the question, “How can I improve my college admissions?” and look for strategies to boost university enrollment.
To help students achieve their academic goals, there are several ways to improve college admissions, such as building a strong academic record, participating in extracurricular activities, and crafting a compelling application.
The top means and ways of improving the admission process are the following:
3. How to make Admission Process students friendly?
Admissions should be an informative process, not one designed to push students into a decision. Establishing a connection with the prospective student and their family is an important part of the process, as it can help to ensure the student will have a positive experience.”
Let's have a look at some of the 5 vital steps that can help an educational institution to attract more students to the admissions process :
- Providing student-focused information.
- Sharing Success stories of institution.
- Engaging Alumni in the admissions process.
- Hosting Free Cost Aptitude Test.
- Using Right Online Admission Tool
You can share your experience and guide them to:
- Explore their interest.
- Select where to apply for a particular course.
- Find the best suitable college or university.
- Take standardized tests like SAT, ACT, etc.
- Plan when to apply for the college.
- Complete the application, etc.
4. How to conduct and connect with Alumni to fullfil admission goals?
Your school alumni can serve as valuable resources when developing your career. Making connections with these individuals can help you identify potential job opportunities or the steps you need to take to pursue a particular profession. Knowing the best practices and advice for networking can help you build stronger relationships. In this article, we discuss the importance of networking with alumni and provide nine tips to help you do it effectively.
Network with alumni at events in your region, in your industry or who share your affinity. Reach alumni through email lists by region, class, function, industry or special affinity. Connect with alumni through exclusive alumni social media pages and groups.
The 8 Best Practices for Alumni Networking
Get reconnected.
Get involved in your alumni association.
Pick a few events to attend every year.
Become a resource.
Reach out to fellow alums.
Commit to staying in touch with key people.
Alumni associations aren't just for schools.
Be a good referral partner and a people connector.
5. How to organize Google Hangout or Social Media Marketing ?
One best practice for hosting a Google Hangouts Meet is checking media permissions for student participants. Make sure all participants know how to join the Hangout, have an outline or agenda for the Hangout, and a quiet location with good lighting. All of these things make for a successful Hangout!
Learn how to target and engage online communities and, in turn, spread brand messaging to new audiences. Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding.
The top things you may carry out are:
Connect with alumni
Create brand awareness
Promote events
Use multiple platforms
Use social media analytics
Automate repetitive tasks
Choose the right social media platforms
Create compelling content
Create social media groups
Feature student stories
Go live
Prioritize responsiveness and engagement
Share photos
Use relevant hashtags
6. How to combat Competitions for Admission in HEI?
Competition is supposed to be a good thing.
Sit in on any economics class and you’re bound to hear the basic theory that competition is beneficial for consumers because it leads to innovation, better services, and, perhaps most important of all, lower prices.
But tell that to anyone who has gone to college during this century. Costs for both public and private institutions have risen astronomically over the last 50 years according to the National Center for Education Statistics.
Yet, over this same period, competition has only increased, with colleges and universities doing everything they can to attract students, including offering enhanced financial aid packages, slashing tuition prices, and constructing more and more elaborate amenities, like lazy rivers and climbing walls.
Costly activities like advertising, infrastructure investments, the recruitment of academic stars, or the granting of merit-based tuition discounts can be interpreted as different forms of "market signaling". According to some social science authors, these signaling activities have reached a dimension that has to be classified as excessive or socially wasteful from a welfare-economic viewpoint.
However, here are 10 Tips and Strategies to Help You Beat Your Competition are
Know Your Customers.
Solve Problems.
Analyze Your Competition.
Determine Your Unique Selling Proposition (USP)
Refine Your Messaging.
Consider New Markets.
Focus on Customer Relationships.
Ask for Feedback.
7. How to develop Articles/ Success Story for Sharing?
Now, How do you best share your success story? You could set up a blog and start there. Social media – like Twitter or Facebook – certainly are useful channels. I prefer blogs – internal or external – to be the best way, however.
8. Removal of the caste system for improving admission and enrollment
Education is a pathway to success that can unlock human potential and prepare individuals to face the challenges of the world. Embracing education can open doors to many opportunities and can help individuals to develop themselves and their communities.
The Bridge to Success initiative assists students experiencing disability in the following ways:
- Navigating, understanding, and maximizing career and employment prospects.
- Providing access to information and tools related to career planning, the disclosure process, and accommodations in the workplace.
- Offering opportunities for students to learn about industry through events and networking opportunities.
10. Top Strategies for admission and enrollment.
Top Student Recruitment Strategies To Get More Students
Some effective recruitment and selection strategies are
- Establish goals.
- Take a look at previous enrolment data.
- Host an open house event.
- Engage with your potential students.
- Use social media to talk about your school's perks.
- Create a trustworthy and enticing website.
- Data-Driven Decision Making.
- Provide what the candidates look for.
- Right strategy to interact with the candidates.
- Frame precise job descriptions.
- Utilize employee referrals.
- Ensure professional support.
11. Conclusions
The four Ps are product, price, place, and promotion for students admission and enrollment.
In conclusion, a successful marketing strategy must include five key elements: a clear understanding of the target audience, a unique value proposition, effective communication channels, a well-defined brand identity, and a plan for measuring and adjusting the strategy as needed.
12.FAQs
How Do You Recruit More Students?
Still confused?
Wondering how to recruit college students?
To recruit more students for your school, you must come up with a sound strategy. If you follow the best strategies, you’ll be able to recruit new students quickly.
But in addition to following the strategies we talked about earlier, you must also:
Research and invest in a widely used university admissions software
Run social media marketing campaigns.
Engage with current students.
Make your recruitment events worth remembering.
Be consistent in your efforts
References
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