What's Hashtag and How to Use Them for Optimum Results? Figure Out Most Valuable Means and Ways to Use HASHTAGS!

Abstract:

Do you just need to know how to best use hashtags for a specific social media platform? Or how you can use them effectively for your small business, or how to avoid becoming the next social media horror story? If so, read on!

Hashtags are words or keyword phrases preceded by the # symbol used to categorize content on social media platforms. When a hashtag is included in a post, it becomes clickable and searchable by other users. Hashtags are typically used on Twitter, Facebook, Instagram, and LinkedIn, but other social media platforms and websites, too, support them.

Keywords: Hashtags, Twitter, Facebook, Instagram, LinkedIn, Social Media Platforms and Websites.

Learning outcomes 

After undergoing this article you will be able to understand the following 

What is a hashtag?

Why use hashtags?

What are types of hashtags?

What are methods of use of hashtags ?

How to use hashtags 

How smallbiz can use hashtags effectively.

How to use hashtags on Twitter.

How to use hashtags on Instagram.

How to use hashtags on Facebook.

How to use hashtags on LinkedIn.

How to use hashtags on Pinterest.

The dangers of hashtags.

Some important career related hashtags 

Conclusions 

What is a hashtag?

Hashtags are words and numbers following the # symbol that categorize and track content on social media. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

What is the purpose of a hashtag?

Given the sophistication of today’s social media algorithms, it might be difficult to remember the chaotic social feeds of the early 2000s. Users had limited control over what content they saw and were frustrated by too many uninteresting or irrelevant posts.

Hashtags were invented to help bring order to the social media user experience. Hashtags group together similar conversations to help people find content that matters to them. Once a hashtag is published, it becomes a clickable, searchable link.

There are many benefits of using hashtags in your social media posts. The most important are:

Users following the particular hashtag can see your posts even if they are not part of your followers. In other words, by using popular hashtags in your posts you can reach a larger audience.

It’s a way to add your own posts to an existing story. Let’s say you want to add a response to a trending story on Twitter. All you have to do is use relevant hashtags in your Tweets so that people following that story will also see your updates.

Hashtags make it easier for social networks to categorize your updates and this makes them more visible to their search results. For example, by adding the hashtag #SEO on a tweet, you give the indication to Twitter that your tweet is about SEO. This means that it will appear in the search results when users search for SEO on Twitter.

Studies show that hashtags can increase post engagement

How to Make Your Own Hashtags?

You can create your own hashtags by adding a # sign and the words you want .

The same rules apply like twitter i.e.

• no spaces
• if a hashtag does not exist will be created
• if you want to follow a hashtag just search for it using # in the search bar.

Methods of use of Hashtags 

There are three main methods to use hashtags when seeking jobs on LinkedIn. We’ll be discussing each method below to help you better maximize their use.

1. Open positions: Check for open positions people are posting on LinkedIn’s feed. You probably won’t find these on LinkedIn’s jobs tab, so search for those keywords related to the job you want.

 2. Use hashtags on your posts: By doing this, you increase your visibility and the number of views of your profile. This way, hiring managers and recruiters can find you more easily.

3. Search advice: Many people are willing to provide advice on LinkedIn’s platform. By using hashtags when job searching, you can request job search advice.

What are the types of hashtags?

There are several types of hashtags, including:

• Product hashtags: These hashtags describe a service or product and are typically a few words in length. For example, a company that sells flip-flop sandals uses #flipflops in every single post about their product.

• Seasonal or special hashtags: These hashtags refer to a specific season, time of year or holiday. For example, if a company announces an upcoming sale during Labor Day, it could include #LaborDayWeekend in its promotions.

• Daily hashtags: These hashtags vary from day to day. For example, the marketing team might choose to generate content around daily hashtags like #MotivationMonday or #TransformationTuesday.

• Location hashtags: These hashtags refer specifically to a relevant location. For example, a company could add #DowntownNashville to a post about the new property it just purchased in the downtown area.

• Acronym hashtags: These hashtags are acronyms of popular phrases, and typically they become part of social media's unique vocabulary. For example, #WorkFromHome abbreviates to #WFH.

• Industry hashtags: These hashtags describe your general industry. For example, a family bakery could use #smallbusiness and #bakery.

• Niche hashtags: These hashtags are more specific industry hashtags. For example, if a photography business specializes in shooting with film cameras, it could use #filmphotography in each of its posts.

How to use hashtags on Twitter?

Twitter was the first platform to use hashtags. The first-ever tweet with a hashtag was posted in 2007 by a former Google employee and since then hashtags became very popular on Twitter.

Studies show that tweets with hashtags receive twice the engagement (tweets, retweets, clicks, and replies) than tweets without hashtags.

How to use hashtags in Instagram?

The idea of using hashtags to grow your followers on Instagram seems to lead to one of two polarizing views. You either love to spread hashtags throughout all of your posts, or you hate using them, avoiding them like the plague. The fact remains, though, that hashtags generally help you widen the spread of your posts. Simply Measured found that posts with at least one hashtag average 12.6% more engagement than those without.

Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagram’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.

But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.

Whenever you create an Instagram post, you should include up to 30 relevant hashtags in your caption. The reason you do this is to help people discover your content.

For instance, if you upload a post showing yourself basking in the sun onboard a yacht, you might include #summer, #travel, and #yachting along with other relevant phrases.

Instagram will then organize your post according to your tags. Your post will show up for people who search for any of these terms (at least until too many other people upload new posts that contain them, dropping your post further down peoples’ feeds).

How to use hashtags on Facebook?

Business should use hashtags if they are used correctly. It's completely pointless adding loads of hashtags for the sake of it or adding hashtags that no one is going to monitor or care about. Use hashtags (1 or 2 only) when they make sense and when you use something relevant that people can filter on to find more relevant conversation. 

How to use hashtags on LinkedIn?

You can add a hashtag by:

1. Typing out the pound sign followed by the word or phrase. As you type out your hashtag, LinkedIn will auto-generate hashtag suggestions based on what's trending and popular.
2. Clicking on the "Add Hashtag" button located on the bottom left of the box.
3. Selecting one of the related hashtags next to the "Add Hashtag" button.

How to use hashtags on Pinterest?

Hashtags have the # symbol followed by a word or phrase and do not contain spaces or punctuation. 

They’re useful, especially for new Pins, because they help get them to the top of the search results page easily. 

As a result, there will be an immediate increase in traffic. While hashtags on Pinterest may work differently from other social media platforms, they are still widely used to help find Pins with relevant information. 

What are the dangers of using hashtags?

Hashtag strategies have become more complex and harder to understand. As social media platforms continue to add guidelines that limit the effectiveness of hashtags, many brands are left wondering if the hashtag days are over. 

In the past, marketing strategies often relied on using as many hashtags as possible to connect with audiences and organically grow engagement. 

But the truth is, hashtags are a sensitive balance. 

Using too many can lead to dangerous consequences, such as shadowbanning or spam reports, which have a serious negative impact on engagement. 

Examples:

Best Popular Hashtag to use with #career are

#careergrowth 

#careersearch 

#careercoach 

#employers 

#careerchange 

#careerpath 

#employer 

#careeradvice #careerdevelopment #careergoals .

#career 

#careergoals 

#careers 

#careercoach 

#careerchange 

#careerwoman 

#careeradvice 

#newcareer #careerdevelopment 

#mycareer 

#careerday 

#careercoaching #careerwomen #careeropportunities #careertips 

#careerfair 

#lovemycareer 

#careersuccess 

#careergrowth 

#careerpath 

#careermode #careeropportunity #careermom 

#ilovemycareer 

#careergirl 

#dreamcareer 

#careerguidance #careerplanning #omancareers_inquiries #careerservices 

#futurecareer 

#careerbreak #careeradvancement #careercounseling #careerdriven 

#musiccareer 

#careermoves 

#fashioncareer 

#careerbuilder 

#infocareer

Job seeker HASHTAGS 

#gethired, 

#jobseeker, #hiringandpromotion, #jobsearch, 

#jobsearchtips, #jobsearchstrategies, #jobsearchtips, and #jobsearchadvice.

Use some of the following hashtags when posting on LinkedIn : 

#opentowork, 

#jobsearch, 

#hireme, 

#jobhunt, 

#jobseeker, 

#hiring, 

#recruitment, 

#jobsearching, and #remotework.

The 100 Most Popular Instagram Hashtags

Currently, the 100 most popular Instagram hashtags are as follows:

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #trending
6. #explorepage
7. #viral
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #trendingnow
22. #fun
23. #style
24. #smile
25. #food
26. #instalike
27. #likeforlike
28. #family
29. #travel
30. #fitness
31. #worldcup
32. #tagsforlikes
33. #viralpost
34. #nofilter
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #igers
40. #instagram
41. #photo
42. #music
43. #photography
44. #makeup
45. #dog
46. #beach
47. #sunset
48. #model
49. #foodporn
50. #motivation
51. #followforfollow
52. #sky
53. #lifestyle
54. #design
55. #gym
56. #school2college
57. #toofunny
58. #cat
59. #handmade
60. #hair
61. #vscocam
62. #bestoftheday
63. #vsco
64. #funny
65. #dogsofinstagram
66. #drawing
67.  #artist
68.  #god
69. #flowers
70. #baby
71.  #wedding
72. #memes
73. #instapic
74. #pretty
75. #photographer
76.  #instafood
77. #party
78. #inspiration
79. #lol
80.  #cool
81. #workout
82. #motivation
83. #swag
84. #fit
85. #healthy
86. #yummy
87. #blackandwhite
88.  #foodie
89. #insta
90. #home
91. #christmas
92. #black
93.  #memes
94. #winter
95. #pink
96.  #sea
97. #landscape
98.  #blue
99. #london
100. #holiday

Conclusions:

Hashtags are crucial in organizing and discovering content on social media platforms. By understanding how they work and using them effectively, you can enhance your online presence and engage with a larger community of users who share similar interests.

What actions are needed on your part? Do you know? 

Find most valuable advices here.

1. Optimize your hashtag strategy and tactics to improve your results and reach your goals. 

2. Test different types of hashtags, such as seasonal, topical, or event-based ones.

3.Investigate how they affect your engagement and awareness. 

4.  Experiment with different numbers, placements, and formats of hashtags.

5. Always keep an eye on the latest trends and changes in the social media landscape, and adapt your hashtags accordingly.