Estimation of Product Development Phase - How to Find Out Product Development Costs ? Design it, Build it and Price it !!

Abstract

Development cost refers to the expenses incurred during the process of creating, implementing, and maintaining a software product or application. These costs include various components such as planning, design, coding, testing, deployment, and ongoing support.

Product costing provides a solid foundation for creating budgets and forecasting financial performance. Accurate cost estimates help businesses set realistic revenue targets, plan investments, and assess the financial feasibility of new product developments or business expansions.

Developing an app involves various components contributing to overall expenses. There are the fees of the back-end and front-end developers quality assurance testers and project managers.,  Additionally, there are costs of research, design, user interfaces, visual elements and user experience optimization.

So let's dive into the details of product development costs

Keywords

Product Development, Development Costs, Quality Assurance Testers, Project  Managers, Design, Manufacturing, 

Learning Outcomes

After undergoing this article you will be able to understand the following:

1. What's Product Development?

2. What's Product Development Costs?

3. What's the elements in product development costs?

4. What's the stages of costs in product development?

5. How to manage the Cost of Product Development ?

6. What's the advantages of estimating product development costs?

7. What's the limitations of estimating product development costs?

8. Top Strategies to develop a quality product at minimum of cost 

9. Conclusions

10. FAQs

References


1. What's Product Development?

Product development -- also called new product management -- is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Product development includes a product's entire journey -- from the initial idea to after its market release.

2. What's Product Development objectives and Costs ?

Objectives of Product Development 

The objective of product development from a business standpoint is to cultivate, maintain and increase a company's market share by satisfying consumer demand. From a customer standpoint, it's to ensure value in the product as a quality good or service. Not every product will appeal to every customer or client base, so defining the target market for a product is a critical step that must take place early in the product development process. Organizations should conduct quantitative market research at all phases of the design process, including before the product or service is conceived, while the product is being designed and after the product has been launched.

Product Development Costs 

3. What's the elements in product development costs?

The five elements of FFE product development are as follows:

  • Identification of design criteria entails brainstorming possible new products. Once an idea has been identified as a prospective product, a more formal product development strategy can be applied.
  • Idea analysis requires a closer evaluation of the product concept. Market research and concept studies are conducted to determine if the idea is feasible or within a relevant business context to the company or to the consumer.
  • Concept genesis involves turning an identified product opportunity into a tangible concept.
  • Prototyping includes creating a rapid prototype for a product concept that has been determined to have business relevance and value.
  • Product development requires ensuring the concept is viable and has been determined to make business sense and have business value.

4. What's the stages of costs in product development?

Knowing how to estimate product development costs upfront can help you get a good idea of the feasibility of your overall project. When you’re trying to understand the costs of your design, it helps to look at them in stages, modeled after the various funding rounds in the investment cycle. Even if you’re not considering venture capital financing, it still helps you to break down your budget into smaller, more digestible stages.

The three rounds are series A, B, and C. Each stage has a specific set of criteria based on where the project is in the production cycle, whether you’re just developing the design, or whether you’ve moved onto the distribution stage. By understanding all the stages that go into how much product development costs, you’ll be better able to allocate your budget – and, if necessary, seek funding from outside sources.

How To Estimate Product Development Cost In Three Stages 

The basic breakdown of the funding rounds in product development go from A to C. Series A is concept and prototype creation. Series B establishes production.  Finally, Series C is about the scalability of the business itself and centers on growth and distribution models.

Stage 1: Design Planning

The Series A round of investor funding centers on an idea. At this stage, you might not even have a prototype to show to clients. What you’re selling is an idea, so you need to understand the costs associated with bringing that idea to fruition. You’ll mainly want to answer the following

questions:

  • What’s the primary goal of the product? Every product has a pain point it’s designed to solve. Clearly outlining yours will help the designer understand your primary goal.
  • What’s the verbal description? Some creators come to us with a basic idea, others with a working prototype. We can work with both. At the bare minimum, you should be able to paint a visual picture of your product.
  • What is your material preference? Material choice will have a major impact on the end result and product design costs. You should have a general idea of the material components to your project to best understand the development costs.

Ideally, your production partner will have a question and answer session with you to determine all the basic needs for your design. Being able to visualize the product and describe it to others is the primary focus in setting the budget for this step.

Stage 2: Production

The production stage isn’t only about rolling the product out to market. It’s about understanding the needs of your target audience. With that in mind, you need to review the following questions:

product out to market. It’s about understanding the needs of your target audience. With that in mind, you need to review the following questions:

What is the primary need of your product market? Creating a complex, high-quality product won’t matter if your target audiences can’t afford it. Considering the primary need of your market, whether it’s cost, convenience, quality, or something else, will help you better establish production practices.

What’s your initial manufacturing run? 
Knowing how many units you need to produce for your test market is a crucial part of a successful rollout. You’ll need enough to introduce your product, but not so many that you’ll have a backlog of outdated items if you decide to revise the design.

What’s your per-unit cost? 
 How much it costs to make every unit can change drastically based on your timing, materials, and design. Focusing on the per-unit price at first can help you understand the challenges you may face when it’s time to scale your project.

Tooling can be one of the most expensive and overlooked parts of a project. You’ll need special equipment to recreate your design, like molds, cut-outs, and other customized instruments. Those costs need to be evaluated at this point to help you scale up for manufacturing later.

Stage 3: Distribution
When you reach stage three, you have a fully fleshed-out concept and production plan, but probably not as many robust distribution channels. In the beginning, you may choose to sell your products directly. By stage three, you will likely be too large to manage the task and will need to work with retailers and other third parties. When estimating costs for this stage, you should consider a few key questions.

What are your primary and secondary geographical market regions? 
While the internet allows for a globalized economy, when a business grows, it’s smart to make strategic decisions about primary markets. It’s also important if creating a product that requires region-specific regulation adherence.

Do you have specialized shipping needs? 
If you have a delicate product or one that’s particularly heavy, you may need to add in costs for things like plastic pallets, climate-controlled storage, and other specialized handling needs. If international shipping is a factor, you’ll need to review customs fees and regional shipping regulations.

Do you envision adding more products to your line? 
At this stage, you may have thought of new ideas or applications for your original concept. Here you may want to look into potential markets and demand for new ideas. Then, if you do decide to move forward, the process starts all over again.
These expenses typically occur once you’re ready to scale up your business, so it’s safe to leave off estimating them for later. However, they will become critical expenses you’ll need to consider if you want to introduce your product to the mass market.

5. How to manage the Cost of Product 

The following are things you should consider while estimating the cost of your product development:

The complexity of Product Design

First, a complex design will incur more costs. That is, the more joints, moving parts, circuit boards, etc., required, the higher your prototype and design costs will be. Therefore, you need to know what your audience needs and how complex their needs are.

Materials

Material choice plays an important role in product development as well as cost estimation. The materials chosen will depend on the intended use of the product. High-end materials will increase the cost of production.

Machining Techniques Chosen

The cost estimate you will get for 5-axis machining will differ from that obtained for prototype injection molding. You need to ask yourself if your production cycle will involve using complex and highly specialized equipment.

Quantity

Cost estimation is usually based on cost per unit. Thus, the number of items for each production line will determine the overall cost.

Packing Design

Are the pieces for your design readily available? How easy are they to procure? These are crucial questions you must ask yourself to understand your product’s packaging design. It would help if you also considered the complexity of the pieces and the extent to which you want to customize the design.

Shipping & Import Cost

Developing products for a specific region may come with strict regulations. Importing raw materials and exporting finished products will involve some shipping and customs fees. You must also put these into consideration during price cost estimation for product development

Managing the Cost of Product Development 
The cost of product development costs can fluctuate, but that can fluctuate quite a bit depending on the scale of the project. 

By breaking down your expenses by each investment stage, you’ll be better prepared to fund your project without surprise expenses. Investment stages act as an excellent guide if you’re concerned about how to estimate product development costs.

Format of Product Development Costs 

6. What's the advantages of estimating product development costs?

Knowing how to estimate product development costs upfront can help you get a good idea of the feasibility of your overall project. When you're trying to understand the costs of your design, it helps to look at them in stages, modeled after the various funding rounds in the investment cycle.

The advantages of determining product development costs are as follows:

Using cost estimation structure tools offers numerous benefits for organizations across industries. Here are some key advantages:

1. Improved Accuracy: Cost estimation structure tools enable organizations to factor in all relevant cost components, reducing the chances of oversight and errors. By providing a systematic approach, these tools ensure that no cost element is missed, resulting in more accurate estimates.

2. Time Efficiency: Manual cost estimation can be time-consuming, requiring extensive data analysis and calculations. Cost estimation structure tools automate the process, eliminating the need for manual calculations and reducing estimation time significantly.

3. Consistency and Standardization: With cost estimation structure tools, organizations can establish a standardized approach to cost estimation across projects. This ensures consistency in estimating methods, making it easier to compare and analyze cost data.

4. Enhanced Decision-Making: accurate cost estimates are essential for making informed decisions related to project planning, budgeting, and resource allocation. Cost estimation structure tools provide reliable data that enables organizations to make better decisions, avoiding cost overruns and project delays.

7. What's the limitations of estimating product development costs?

1. Inaccurate or incomplete data can lead to unreliable cost estimates

2. Uncertainties and Assumptions: Estimating costs involves dealing with uncertainties and making assumptions about future project conditions. These uncertainties and assumptions can introduce variability and affect the accuracy of cost estimates.

Cost estimation is a crucial process that forecasts the viability and profitability of construction projects. Unfortunately, cost estimators face various challenges that can impact the accuracy and speed of completion of their cost estimates, such as lack of experience, inaccurate data, and laborious takeoff process.

8. Top Strategies to develop a quality product at minimum of cost 

How to create strategies for a product development ?

The product development plan may change, depending on the organization creating it. However, a general product development plan should include the following steps:

  1. Identify a product need and business case. Using practices like test marketing and surveys, organizations can gauge interest in a product. This helps ensure the product has a strong reason to be created.
  2. Create a product vision. This includes coming up with the project's scope, purpose for the product, what it does, who it's for and the product design, while also crafting guiding principles for the upcoming work.
  3. Create a roadmap. Assess the project as a concept first to ensure good design work, then begin crafting the roadmap. The roadmap aids in identifying what goals should be developed first. Implementation teams create schedules, break down significant portions of the project into sprints and generate iterations of the product.
  4. Begin implementing the roadmap. Teams can then start implementing the project, following the roadmap. Iterations of the product can be made, reviewed and improved upon. This helps identify weak areas of the product and enables development teams to fix and improve the product.
  5. Continue with development and assessments. Development teams can work on enhancements and changes to the product. In this step, feedback can be gathered from customers to change the product based on customer needs.

9. Conclusions

While it may not be easy to get accurate cost estimates for product development, it is a crucial process that you should not leave out. Ultimately, knowing how much a production process will cost will help you come up with sales plans. This way, you can turn a profit from your product and improve the overall business condition.

10. FAQs

Q. What factors complicate the cost estimates?

Ans.: Key factors influencing cost estimates are the financial status of the client market, economic stability, accuracy of cost estimation, financial resource availability, and project duration.

References

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Author: Don Norman


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Just Enough Research

Author: Erika Hall


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