Why Slogans and Taglines are So Important for Improving Marketing Turnover? Learn Tips and Strategies to Boost Brand Value -Think Big !!!

Abstract:

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. A tagline is a type of advertising catchphrase that reflects a company's marketing strategy. They are usually short and memorable phrases that represent a business's brand or values. Taglines are a type of slogan that remains consistent for a long period.

The right tagline or slogan can do wonders for your business. It can catch your customers’ attention, incite curiosity, and even inspire them to take action. It can also increase brand awareness by conveying what your brand is about in just one catchy phrase. However, coming up with a unique business slogan and tagline for your business can be tricky. It’s pretty common for business owners to get stuck when doing so!

Finding the perfect tagline is quite a tedious task. You want something that encapsulates who you are, what you’re about, and why people should choose you. You want it to be punchy, impactful, descriptive, memorable, and likeable—and that’s a tall order. Many people look to memorable tagline examples like Nike’s “Just Do It” or Apple’s “Think Different” for inspiration. But what if you aren’t selling elite athletic sportswear or innovative technology? Can you come up with a strong line that captures these elements—even if you’re an MBA and doing online Marketing? Absolutely. 

The best taglines often include the following: 

1. They’re simple 

2. They’re memorable 

3. They create an emotional connection with the customer 4. They communicate company values or services

Keeping this in mind this article is developed to aware with current trends and applications with some great examples of catchy slogans and Taglines used by different companies. In the age of artificial intelligence, we are bestowed with most useful tools for generating awesome slogans and Taglines. This article adds value to your learning with the addition of such great tools, you would like to use.

Keywords: Slogans, Taglines, Applications, Qualities of Taglines, Examples, Management, Companies.

Learning Outcomes 

This article touches every aspect of slogans and taglines. So You will be able to understand about the slogans and taglines.

1. What's a slogan

2. What's a tagline

3. Qualities of slogans and taglines

4. How to make your own slogans and taglines

5. Top slogans generating tools

6. Great slogans and taglines

7. Examples

8. Conclusions

9. FAQ 

Introduction 

What's a Slogan?

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. 

What's a Tagline 

A tagline is a type of advertising catchphrase that reflects a company's marketing strategy. They are usually short and memorable phrases that represent a business's brand or values. Taglines are a type of slogan that remains consistent for a long period.

The right tagline or slogan can do wonders for your business. It can catch your customers’ attention, incite curiosity, and even inspire them to take action. It can also increase brand awareness by conveying what your brand is about in just one catchy phrase. However, coming up with a unique business slogan and tagline for your business can be tricky. It’s pretty common for business owners to get stuck when doing so!

What's the Application in Business and why it is used?

In business, a tagline is one or two phrases that provides clarity, entertainment, or emphasis to help highlight a brand's mission, purpose, or culture. Taglines help consumers feel more connected to brands. 

Why a Slogan or Tagline is used?

You might have noticed that, in television commercials, taglines are repeated multiple times. The reason for that is to get those taglines stuck in your head. The short answer to the question of whether a business need a slogan is Yes! A slogan makes your advertising message to your audience clear. It builds brand identity, which you can use to increase brand recognition. Slogans can make a measurable difference in your sales and in your bottom line.

What are the Characteristics of a Slogan or Tagline?

The essential characteristics of a Slogan or Tagline is as follows. Use them to evaluate your tagline and see how well they work!

1. Clear and informative: Your tagline is not the place to be subtle; it should be informative. Its job is to communicate, quickly and clearly, what it is that you do and what you have to offer.

2. Concise and Simple: The best taglines have one thing in common: they’re simple. It doesn’t matter what your industry is—even a company that makes electrical rubber gloves can do this with a tagline like “the best value in safety solutions since 1947.” Write your tagline to be easy to remember and within 10 words or less.

3. Relevant and Impactful: So you make flame resistant clothing—so what? Why should anyone care about that? Your tagline needs to be the answer to that question, the information that speaks to the reader’s “What’s in it for me?”

4. Brand Reflective: A good tagline is reflective of the brand it represents. It must seamlessly match the overall sense of your style and other marketing efforts in order to enhance your impact.

5. Consistent and Purposeful: Don’t be one of those companies who changes its tagline all the time. A tagline’s greatest strengths lies in its consistency—that clients can count on it, year after year, to stay the same.

How you can make your Slogans and Taglines perfect?

The best tips and strategies are enumerated below

1. Ask yourself what your company’s mission is. 

2. What is your purpose? 

3. What’s your focus? Knowing that is half the battle because once you know what you’re trying to say, it’s much easier to find a way to say it. 

4. Streamline your company’s message into one simple, short phrase. 

5. Take time to name client benefits. 

6. Then take that knowledge and build your tagline around it. 7. Ask yourself what differentiates you from the competition. 

8. What is your style: witty or formal, clean-cut or colorful? 

9. Take your particular business tone 

10. Find a way to work it into your tagline to strengthen your other marketing efforts.

• What is your target market?
• Who is your target audience?
• How are you different from your key competitors?
• What emotions do you want to evoke in your target audience?
• What is your brand positioning — that is, what place does it hold in the minds of your consumers?
• What are your key values?

What's Differences between Tagline and Slogan?

While people often confuse taglines and slogans, they are not the same thing. A tagline is a short phrase that communicates your brand’s core message.

On the other hand, a slogan is a short phrase or series of words that advertises or promotes a product or company. Generally, slogans are used in marketing and advertising campaigns to differentiate one product from another and to build brand awareness for products and companies.

What's Best Free Slogan Generators You Need To Try Today

The more memorable, interesting, and catchy your phrase is, the longer it will stick in people’s minds. 

Hence you may take the support of these most sought after tools in generating slogans or taglines. Here are some of the free slogan generators that can help get the creative juices flowing:

Simplified

Special Features:

• Grammarly integration to create error-free quality content
• AI assistant is multilingual and can generate copies in 23 languages!
• User-friendly interface and easy to navigate
• Cool features such as a spell checker, plagiarism checker, thesaurus, and a built-in dictionary
• Amazing tools such as long-form writer, article rewriter, sentence expander, AI paragraph generator, document editor
• Choice of 70+ templates, tone of voice, and creativity level
• Team collaboration with editors and writers

Zyro

Zyro is a slogan maker that uses a query-based feature to provide you with a list of slogans that are appropriate for your business. 

20 results will appear in less than a minute after you enter the keyword that best describes your business. 

You can click the “generate your slogan” button again if you don’t like the ideas on the list.

Shopify

Shopify Free Slogan Maker can generate over 1000 taglines from the keywords you provide. This business slogan generator uses an efficient algorithm to produce the most memorable, inventive, and fitting taglines to enhance the appeal of your company’s brand. The only downside is that you must register your brand name with Shopify in order to use the taglines generated.

Sloganizer

Sloganizer only displays one result per click. You can get the result on top of the web page and you can keep clicking “Sloganize!” to generate a new result until you find the one that best suits your business. Sloganizer produces catchy, effective slogans that are perfect for your advertising campaigns.

Here are a few popular taglines that you can like and instantly associate with the brand.

Most popular slogans and Taglines

Let’s Go Places- Toyota 

America Runs on Dunkin’ – Dunkin’ 

Donuts I’m Lovin’ It – McDonald’s 

Betcha can’t eat just one! – Lay’s 

When it rains, it pours- Morton Salt 

Taste the Rainbow – Skittles Trix is for kids – Trix Cereal 

The Breakfast of Champions – Wheaties 

Melts in your mouth, not in your hand – M&M’s 

Eat Fresh – Subway 

Red Bull gives you wings – Red Bull 

Got Milk? – California Milk 

Processor Board Have It Your Way – Burger King 

Can you hear me now? – Verizon

Explanation of Few Examples of best Slogans or Taglines

Conclusions

Taglines can work with other marketing factors to make your brand more memorable and recognizable. All parts of a marketing campaign can work together to reflect the same brand identity. Some companies decide to combine their slogan within a graphic logo, jingle, mascot or commercial.